Perception is everything. How do you perceive what your customers think about you? If you only call them when you want money, how valued do you think they feel? If you show appreciation, you get it in return.
A lot of entrepreneurs are doers, meaning that tactical execution trumps everything. Head down, get it done, on to the next thing. But tactics without strategy leads to the old joke, “Half my marketing dollars are wasted. I just don’t know which half.” If you jump headlong into tactical execution… read more →